Example of process of creating a system

Process

This analysis is presented as the process I follow to create systems

MVP

There is some information that is only assumed and is represented only to represent the process to create an MVP

Definition

Understanding

Market understanding, business value, general objective and competitive advantage.

Company objective

assumptions

Create an online store that addresses the market niche neglected by large corporations in the area of ​​furniture and decoration for students.

Market research

Product objective aligned with company objective

Once the investigation has been carried out, it will allow us to refine details of the business value of the product, in addition to being able to define what the objective of the system will be, framing the end users who will use the product.

Type of target users

Audience segmentation vs market value

Knowing our niche better, we will identify how much is the value in millions of dollars for which we are going to compete, in this case, as it is an innovative system, we would be competing for a small group of the market but it represents a large number of online transactions.

UX Research

Audience segmentation vs market value

In UX Research we can select, depending on the stage of the product, various tools that will allow us to find the real motivations of the users as well as the pain points to solve.

We define users by Who are they? Where are they from? What do they want? Why do they want it? How can your product help them get what they want?

The objectives of the research techniques are based on

• Discover
• To explore
• Test
• Hear

The dimensions they cover are

• Qualitative vs. quantitative research
• Attitudinal vs. behavioral research

UX Research methods

Selection of the correct research method

Depending on the stage that the project is at, the methods that we want to know are defined, in this case, as it is a new project, it is recommended to know the perception of other products and what are the paint points they face, later it can be done behavior tests. Analyzing the 4 dimensions we can understand what users think of the brand as well as how they deal with the product, whether prototype or real.

User Personas

Selection of the correct research method

As a strategy for this project, methods that inspire, explore and choose new directions and opportunities were used.
methods

Qualitative and Quantitative

Methods

• Field studies, diary studies, surveys, data mining, and analytics

User Personas

Selection of the correct research method

As a strategy for this project, methods that inspire, explore and choose new directions and opportunities were used.
methods

Qualitative and Quantitative

Methods

• Field studies, diary studies, surveys, data mining, and analytics

Conclusions

Undoubtedly, it is a great challenge to design a tool of this nature because, as we can see, there are different types of factors even if they are within the same age range and with the apparent same objective, to decorate their first student apartment, but they can vary, budget, the use of technology, decoration area and geographical location, shopping experience, decoration and furniture styles, as well as the objective and dimension of the department areas

Paint points: Easy to assemble furniture, Filter by cost, Have a good delivery service , Being able to find products that are easy to assemble and transport, Quick delivery, Payment facilities and methods

One of the characteristics of the market is that they base their purchase a lot on aesthetics rather than functionality, also on how to sell it, so emphasis will be placed on these areas, decoration support as a service, making it easier for you to find the products by measure, cost, materials and realization of packages by style, as well as sale by leasing

Insights  in the world of online furniture sales

We discovered that 25% of the total conversation in the decoration territory is focused on consultation, and 75% seek help and options to choose a decoration that improves the spaces in terms of spaciousness, comfort and functionality.

brands are impacting the final consumer is constantly demanding advice on social networks to take advantage of the space and get the most functional furniture possible.

Real behavior of users buying furniture

• Recognition of the need
• Information search
• Evaluation
• Omnichannel decision
• Loyalty

Key insights in the furniture sector

• Be inspiring
• Product information available
• Omnichannel experience
• Traceability

Platform and architecture decision

Solution Path Definition

Benchmark

the large furniture sales industries are very well positioned in the market and have a wide range of services

services that are not considered for an initial stage since they require a large investment of resources and time, so our main factor will be to position ourselves as the furniture company for your first apartment.

Everything must be revolving around this.

Our product has to be presented in a very creative way, solutions that really consider this type of user so that they can buy very quickly and feel safe with the purchase and delivery and guarantee.

they can be focused on cost, style and dimensions.

As well as the support to help them make the right decision.

For example predefined packages x m2, great discounts, leasing among others.

Analysis

Define the requirements and prototypes for the new system.

Evaluate alternatives and prioritize requirements.

Examine the information needs of the end user and improve the purpose of the system.

Brainstorm

Mind mapping

1. Simple and easy to understand
2. Feels intuitive
3. Engaging – users should feel good while using it
4. Efficient – the fewer clicks to complete a task, the better
5. Make users feel supported
6. Make it easy to recover from mistakes
7. Consistency across different pages

Feature Prioritization for MVP

Identifying the functions with the greatest impact on the business and the easiest to implement. to be able to define what would be the minimum viable product

General analysis

In a simple view, the general product is obtained to be able to specify the direction of the product and what its roadmap would be.

Design

User flow and MVP and Happy path of wireframe

User flow / Happy path

This would be the happy path of a furniture purchase for a minimum viable product

It must be considered that due to the type of System and the magnitude of the Market, it is necessary to clearly highlight the value of the business and the offer, the ease of use to find and compare products as well as the easy purchase process. In the same way, investment before engagement, in social networks, SEM and SEO, is very important.

Wire frame, MVP, Happy path